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IN-PERSON WORKSHOP
Chicagoland

Authentic Engagement & Graphic Production Using AI-Assisted Techniques

Join us for an exclusive in-person workshop designed to elevate
your content marketing game through the power of AI and mindful strategies

Wednesday, October 9, 2024      10:00 AM - 3:00 PM      Venture X Deerfield, 570 Lake Cook Road, Deerfield, IL


In today’s fast-paced digital landscape, leveraging AI tools can significantly enhance your content marketing efforts. However, balancing these advanced technologies with authentic, mindful content is key to truly engaging your audience.

This workshop is designed to provide you with the knowledge, tools, and hands-on experience to integrate AI into your content marketing strategy while maintaining authenticity and empathy.

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Foundations of Authentic Content Marketing

Understand the core elements of content strategy, including customer journey analysis, developing resonant content topics, and aligning content with your brand’s core values.

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Hands-On AI Tools and
Techniques

Get practical experience with AI tools for content generation, analytics, and SEO optimization, and learn how to integrate them into your strategy while maintaining mindfulness.

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Branding with Content
Marketing

Learn from our guest expert, Lidia Varesco Racoma, on how to leverage tools like Canva, automation, and AI to enhance your brand’s visual identity and streamline design processes.

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Camille Winer is the Founder and CEO of Yodelpop, specializing in leveraging organic content and conversion strategies to achieve and maintain growth. She integrates human-centered marketing with advanced technology to enhance visibility and engagement, empowering organizations for sustained success.

With almost 30 years in advertising and marketing and an M.B.A. in sustainable marketing, Camille leads content and strategy innovation at Yodelpop. Camille's creative, steadfast approach helps clients thrive through shifts and changes, offering optimistic, strategic guidance. Her rich blend of knowledge and expertise makes her a crucial ally in developing impactful content marketing strategies.

Lidia is a Certified Brand Strategist empowering organizations through strategic branding and marketing. She works with nonprofits, associations, higher education, and social entrepreneurs. Lidia excels in managing projects from concept to completion and integrates seamlessly with teams to understand their mission. An international speaker, she presents on branding and creative marketing for nonprofits and small businesses.

She offers solutions for conference and event branding, annual reports, marketing brochures, logos, proposals, social media graphics, and more. Her ersonalized services include brand consulting, social media strategy, and onsite branding workshops.

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Interactive Learning

Engage in hands-on activities and partner
exercises to apply what you learn in real-time.

Expert Guidance

Gain insights from industry experts with
extensive experience in AI, content marketing,
and branding.

Practical Tools

Walk away with practical tools, templates, and
strategies you can implement immediately.

Networking Opportunities

Connect with like-minded professionals and
expand your network.

Workshop Investment Includes Lunch
$147

For any questions or additional information, please contact us.